Saturday, 29 January 2011

Saturday Superstore: Nimble Bread

Nimble Diet Advert - Radio Times, 1974
Perhaps one of the most iconic adverts of the early 1970s was Nimble girl Emily Jones precariously balanced on a balloon, flying over ludicrously high landscapes promoting Nimble Bread to the strains of Honeybus' 1968 hit - "I Can't Let Maggie Go".

Emily became known as the Nimble Girl as this advert from 1974 Radio Times illustrates.

Here, the ever careful housewife could send off for a leaflet on The Nimble Diet - the most exciting diet ever! - so says the advert...

Did that mean you had to dangle from a balloon to partake in it?


  1. What a commercial! Thanks for sharing it

  2. It was - and still one of the best!

  3. I wonder what happened to Emily Jones... is she still as thin!!??

  4. If anyone knows what happened to Emily or indeed if she's reading this - Retrospace would love to hear from her!

  5. Hi Andy, Emily is my sister in law....... still as lovely! She has 2 grown up children, Jessica and Chester.

  6. Thank you for that communication Lindy!

    Please pass our best on to Emily and would love to do a mini feature on her in the future if she ever has a free moment!



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