Saturday, 5 February 2011

Saturday Superstore: Radian B

Radian-B Advert - My Weekly, September 1970
So, what's on the shopping list this week? Good old Radian-B!

There was always a bottle of this stuff lying around the house in the 1970s for back ache, cuts, bruises and varicose veins. It was probably rubbed into everything by my mother and probably lots of things it shouldn't never have been rubbed into too. It used to smell pretty strong as well.

This advert implies that Radian B may stop a nagging mother. What it didn't say was that to get her to stop nagging she'd probably have to drink it!

Trade Description Act anybody?

Still, 40 years on from this advert the product is still going strong so it must have worked for some people and I'm sure it did heal some of my bruises!

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