|Rowntrees Fruit Gums - TV Comic 1973|
Guaranteed to keep any child quiet on those long laborious trips to the shops on a Saturday in the 1970s were a packet of Rowntree's Fruit Gums.
The longest lasting Fruit Gums in the world tag was more in reference to how long you could chew one rather than how long people have been buying them - and yes I still occasionally buy them for me or my children nearly four decades after this ad appeared in TV Comic.
Paul Jones (not to be confused with the singer from Manfred Mann) aged 13 at the time, could apparently chew an orange flavoured one for 9.25 minutes according to this advert. I bet he had plenty of challengers in the playground the day after this was published...