Saturday, 21 May 2011

Saturday Superstore: Michelin Radial Tyres

Michelin Radials - Radio Times 1972
'Stronger on Steel Longer On Life' was Michelin's catch-line for 1972 and this neat little ad from the Radio Times illustrated the benefits of fine supple steel cord in Radial Tyres communicates the message effectively and predates magic eye pictures by about two decades - spot the Michelin Man!

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