Saturday, 17 September 2011

Saturday Superstore: The Co-op cuts your cost of living!

Co-op advert - Radio Times, September 1974
If you have an eye for a bargain well it might be in the blood. Long before we had Asda roll-backs and Tesco club-cards, supermarkets like the Co-op were always keen to hit consumers with bargains, so no doubt your Mum, Dad, Grandad or Grandma would have been heading towards the local Co-op sometime in 1974.

In 1974, this Radio Times advert boasted a packet of 10 Fish Fingers for 25p, a tin of 4 Heinz Beefburgers for 27.5p, Garden Peas for 14.5p and a packet of Ritz Crackers for 11.5p. There was also a nice selection of Wines and Spirits available for just under a pound per bottle.

However, bargains such as these were sounding the death knell of many local grocers back in the 70s who couldn't match such prices, one of which was my Grandfather. Goodness knows what they would make of the "buy one, get one free" culture!

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