|Imperial Cigars Advertisement|
Radio Times, 1974
Like celebrities so readily become the face of many products in 2011, male celebrities readily gave their services for popular cigar brands back in the 1970s!
'...basically a cigar is something I relax with, after a game, in the pub, that sort of thing. Imperials I enjoy they're suitably mellow, they hold together well. Splendid!' said Jim in the advert; which shows him after a game with some nicely placed horses in the background.
The quote used in the advert seems to originate from a conversation Jimmy had in a pub (no doubt with a shrewd business executive from Imperial Cigars) in July 1973. I should think Jimmy was shrewd enough to negotiate a years supply of them before he became the face (and whiskers) of Imperial Cigars!