Saturday, 17 December 2011

Saturday Superstore: 12 Days Of Cinzano Bianco

Cinzano Bianco - Radio Times, 1972
I don't think I've ever tasted Cinzano Bianco but I certainly remember smelling plenty of it when my parents held New Years Parties in the early 70s. A bottle of Cinzano was as frequent a sight in many peoples homes during the 70s, often reserved for those moments after the kids went to bed.


There was also a very memorable advertising campaign towards the end of the 70s featuring Leonard Rossiter and Joan Collins. This Radio Times advert from 1972 displays 12 festive ways to enjoy the drink over the Christmas Season.

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